Understanding Mixed Methods Research: Busting Common Myths and Misconceptions


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Authors

  • Wanvicechanee Tanoamchard Corresponding author: Tanoamchard, W., Burapha Business School, Burapha University, Thailand.

Keywords:

Mixed methods research, Misconceptions, Best practices, Qualitative research, Quantitative research

Abstract

Dispelling mixed methods research myths and misunderstandings is this article's major contribution. Starting with mixed methods research, it challenges the idea that one method must predominate in mixed methods studies and that quantitative research is inherently more reliable than qualitative. The article also discusses targeting, sampling, and data accuracy. It also emphasizes the importance of choosing an appropriate population and sample for the study to ensure generalizability and provides strategies for avoiding misconceptions. This article challenges mixed methods research myths and stresses the importance of careful planning and execution. This article can help researchers conduct high-quality mixed methods research by advising them on how to integrate quantitative and qualitative data, to choose a population and sample, and to ensure research results' validity and reliability.

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Published

2023-03-20

How to Cite

Tanoamchard, W. . (2023). Understanding Mixed Methods Research: Busting Common Myths and Misconceptions. Journal of Mixed Methods Studies, (7), 28–41. Retrieved from https://jomesonline.com/index.php/jomes/article/view/33